JOOPITER Launch with Pharrell Williams

The JOOPITER launch in NYC was held in 2022 as this refers to the debut of Pharrell Williams’ digital-first auction platform and content hub. The inaugural event included a 3 day exhibition and VIP event, showcasing the “Son of Pharoah” auction, a collection of personal cultural artifacts previously worn by Williams. The launch also saw the introduction of the JOOPITER Marketplace, allowing for direct purchases of unique items.