NOVA

NikeSKIMS SP26 Ballet Spec Campaign

Campaign · 3 Credits

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Credits

Choreographer

Creative Strategist

Director

NikeSKIMS SP26 Ballet Spec Campaign

Campaign · 3 Credits

My creative strategy for ballet in commercial work brings athleticism and grit to the forefront, making it exciting without losing technique. Ballet is a sport. It's physical, and it deserves to be seen that way. I wanted to nod to the Nike ad we all love, a real athlete at work, while honoring the sleek, body-conscious aesthetic SKIMS is known for. The softer side of ballet gets plenty of airtime, so I wanted to show the full picture: grit and grace together. Product gifted by NikeSKIMS


Did you work on this project?

Tap your name below to claim your credit.

Credits

Choreographer

Creative Strategist

Director

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