Madison Square Garden Entertainment

Refreshing The Knicks City Dancers, a beloved tradition at Madison Square Garden. My team re-booted the KCD brand as exciting and relevant for live and online audiences. Each dancer was given a fine-tuned persona that steered her individual brand deals, performances, and styling. Promotional shoots and live shows were reimagined with a fresh, edgier taste that attracted wider audiences and sustained viewership.

Credits

Creative Director:

Elsa Stallings

Editor:

Elsa Stallings

Creative Strategist:

Elsa Stallings

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Creative Director, Editor, Creative Strategist