The Knicks City Dancers REBRAND

Refreshing The Knicks City Dancers, a beloved tradition at Madison Square Garden. My team re-booted the KCD brand as exciting and relevant for live and online audiences. Each dancer was given a fine-tuned persona that steered her individual brand deals, performances, and styling. Promotional shoots and live shows were reimagined with a fresh, edgier taste that attracted wider audiences and sustained viewership.