Athleta x Daisy Chain Festival

Athleta brought its Fall campaign to life at Olivia Rodrigo’s Daisy Chain Fields, creating an immersive expression of the brand’s next chapter. Designed around restoration and connection, the activation invited guests to escape the festival energy through cool air, eucalyptus mist and immersive soundscapes—recharging body and mind while connecting with friends. Customized Athleta products and keepsakes extended the experience beyond the festival.