For Nike’s JDI Day, we led design direction, production, and talent management across three key activations: Park Jam, a high-energy community event; the Howard White Show, an inspiring live talk experience; and the JDI Gamer Lounge, an immersive space where gaming, culture, and competition came together for athletes, talent, and Nike teams. Each moment embodied the bold, purpose-driven spirit of Just Do It.
For Nike’s JDI Day, we led design direction, production, and talent management across three key activations: Park Jam, a high-energy community event; the Howard White Show, an inspiring live talk experience; and the JDI Gamer Lounge, an immersive space where gaming, culture, and competition came together for athletes, talent, and Nike teams. Each moment embodied the bold, purpose-driven spirit of Just Do It.