Nike

Nike tapped us to develop a custom label system for DSG, following the launch of the “Housecalls” campaign—chosen for its football swagger and broad athlete appeal. We focused on organizing on-field, gym, and lifestyle assets that felt cohesive, while highlighting athlete POVs, product close-ups, varied styling, and colorways to drive a strong gear-up narrative across paid

Credits

Project Manager:

elle mccarthy

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