Adidas tasked us with creating engaging in-store displays in NYC and LA, where consumers could explore creativity and apply to Nite School; influencer-led workshops culminating in a graduation showcase. We elevated local legends to validate creator status, generating high-performing user-generated content across brand & influencer channels, achieving significant success for the brand & community _Design & Dev _Product Launch Strategy _Programming & Staffing _Venue logistics _Talent Management

Credits

Project Manager:

elle mccarthy

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