To support the continuation of the Jordan Brand Apparel Offense, we partnered with the NA Brand Design & Brand team to create a Global seasonal seeding initiative focused on positioning apparel alongside key brand stories and community partnerships. We created a modular, standardized packaging system that would allow then to launch consecutive apparel capsules throughout the year. Campaign Strategy Design & Language System Print & Fabrication Brand Partnerships Shipping & Logistics

Credits

Producer:

elle mccarthy

Production Manager:

elle mccarthy

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