Faced with the challenge of creating a revolutionary sanitization brand from the ground up, the team identified an opportunity to position Chapter 20 as a lifestyle brand and an essential product that supports a busy and thoughtfully considered lifestyle, turning personal sanitation into a life staple akin to a face mask that’s essential to personal hygiene. Brand Positioning Identity Design Visual Center Launch Strategy Content Production Product Design & Packaging

Credits

Producer:

elle mccarthy

Production Manager:

elle mccarthy

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