L'eggs Rebrand

Brand identity, logo, art direction, website, and packaging for the iconic American heritage brand, L'eggs. Diego Segura and I were tapped by newly appointed L'eggs ECD and former Parade founder, Cami Tellez, to reimagine what the world of L'eggs could look like 55 years after its inception. Our rebrand has since been featured in It'sNiceThat's "The top five branding moments of 2024." See the full list of production credits here: https://familyoffice.is/work/leggs