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Social Media Content
Gear Typeface Media Campaign
MCKL Type needed a digital campaign to promote the release of his newest typeface GEAR – a flexible octagonal sans serif with an athletic aggression. Tapping into the athletic nature of the typeface, I conceptualize and executed a marketing campaign that showcases the typefaces in various animations, and text settings related to bodybuilding and action.
:format(webp)/avatars/22149b94-b11e-48e8-bc43-d04d9c03c0e2.jpeg "EC Avatar")
:format(webp)/creative-work-portfolio-project-files/255133/5b256ec035f24f518bb589be2b7ba4ab.png)
:format(webp)/creative-work-portfolio-project-files/255128/ec1a928905764f088e534593f5e567b9.png)
:format(webp)/avatars/22149b94-b11e-48e8-bc43-d04d9c03c0e2.jpeg "EC Avatar")
Social Media Content
Gear Typeface Media Campaign
MCKL Type needed a digital campaign to promote the release of his newest typeface GEAR – a flexible octagonal sans serif with an athletic aggression. Tapping into the athletic nature of the typeface, I conceptualize and executed a marketing campaign that showcases the typefaces in various animations, and text settings related to bodybuilding and action.