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Grammarly Campaign—AI Maturity Spectrum Program
For Grammarly’s ad campaign, we created AI quizzes that reveal each user’s “AI maturity” and match them with a playful character based on their view of AI, leading them to explore Grammarly Pro. The creative direction uses fauna-inspired personalities, halftone textures, and simple geometric shapes to make AI feel warm, human, and shareable—turning a technical topic into something fun and inviting.
:format(webp)/avatars/68DC372B-3EC0-4626-9D93-32D3A8CF63F5.jpg "EL Avatar")
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:format(webp)/avatars/68DC372B-3EC0-4626-9D93-32D3A8CF63F5.jpg "EL Avatar")
Grammarly Campaign—AI Maturity Spectrum Program
For Grammarly’s ad campaign, we created AI quizzes that reveal each user’s “AI maturity” and match them with a playful character based on their view of AI, leading them to explore Grammarly Pro. The creative direction uses fauna-inspired personalities, halftone textures, and simple geometric shapes to make AI feel warm, human, and shareable—turning a technical topic into something fun and inviting.