Grammarly Campaign—AI Maturity Spectrum Program

For Grammarly’s ad campaign, we created AI quizzes that reveal each user’s “AI maturity” and match them with a playful character based on their view of AI, leading them to explore Grammarly Pro. The creative direction uses fauna-inspired personalities, halftone textures, and simple geometric shapes to make AI feel warm, human, and shareable—turning a technical topic into something fun and inviting.