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Campaign
MICHAEL – Don't Walk, Moonwalk to Michael – UNIVERSAL PICTURES
Don't walk, Moonwalk to Michael — Movie Promo Belgium A live entertainment phenomenon lands in Belgium. MICHAEL brings the music, the movement, and the mythology of Michael Jackson back to the stage, not as tribute, but as event. For the Belgian rollout, the campaign went beyond conventional promotion. A flash mob activation, produced in partnership with Universal Pictures, turned public space into performance, a city-scale invitation to an audience that still knows every beat by heart.
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Campaign
MICHAEL – Don't Walk, Moonwalk to Michael – UNIVERSAL PICTURES
Don't walk, Moonwalk to Michael — Movie Promo Belgium A live entertainment phenomenon lands in Belgium. MICHAEL brings the music, the movement, and the mythology of Michael Jackson back to the stage, not as tribute, but as event. For the Belgian rollout, the campaign went beyond conventional promotion. A flash mob activation, produced in partnership with Universal Pictures, turned public space into performance, a city-scale invitation to an audience that still knows every beat by heart.