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Campaign
"Freestyle" | Bonobos
“Freestyle” campaign featured professional male synchronized swimmers from around the world. Men who are heavily awarded in their sport, but banned from competing in Olympiad tournaments due to the bias of synchronized (also known as artistic) swimming is a women’s sport. This campaign was following the success of Bonobos’ #EvolveTheDefinition campaign, which was aimed to redefine the definition of male masculinity.
:format(webp)/avatars/3a1f6faa-0f51-4f76-b631-9ae5b7cf7e6e.jpeg "OO Avatar")
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:format(webp)/creative-work-portfolio-project-files/293038/bd3d4936d89445a6ba9fc9a71c90e66f.jpg)
:format(webp)/avatars/3a1f6faa-0f51-4f76-b631-9ae5b7cf7e6e.jpeg "OO Avatar")
Campaign
"Freestyle" | Bonobos
“Freestyle” campaign featured professional male synchronized swimmers from around the world. Men who are heavily awarded in their sport, but banned from competing in Olympiad tournaments due to the bias of synchronized (also known as artistic) swimming is a women’s sport. This campaign was following the success of Bonobos’ #EvolveTheDefinition campaign, which was aimed to redefine the definition of male masculinity.