NOVA

Diego Trujillo

Under Armour’s Problematic Visual Retail System

Project image
Project image

Branding

Under Armour’s Problematic Visual Retail System

Helped redefine Under Armour’s retail graphics system and showcased the developed strategy through an expressive book. 2026.

Credits

Creative Strategist:

DT  Avatar

Diego Trujillo

Graphic Designer:

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Diego Trujillo

More from Diego Trujillo
Ferment Brewing Company Signature Label

Ferment Brewing Company Signature Label

Graphic Designer, Product Designer, Production Designer

Under Armour’s Problematic Visual Retail System

Under Armour’s Problematic Visual Retail System

Creative Strategist, Graphic Designer

Knot Springs Body Care Line

Knot Springs Body Care Line

Production Designer

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Diego Trujillo

Graphic Designer, Spatial Designer

Project image
Project image

Branding

Under Armour’s Problematic Visual Retail System

Helped redefine Under Armour’s retail graphics system and showcased the developed strategy through an expressive book. 2026.

Credits

Creative Strategist:

DT  Avatar

Diego Trujillo

Graphic Designer:

DT  Avatar

Diego Trujillo

More from Diego Trujillo
Ferment Brewing Company Signature Label

Ferment Brewing Company Signature Label

Graphic Designer, Product Designer, Production Designer

Under Armour’s Problematic Visual Retail System

Under Armour’s Problematic Visual Retail System

Creative Strategist, Graphic Designer

Knot Springs Body Care Line

Knot Springs Body Care Line

Production Designer