ASICS - Judges

A dark, allegorical commercial that dives into the psychological barriers we face in our pursuit of excellence. Through haunting imagery and a shrewd narration, the commercial satirizes the oppressive nature of criticism, both external and internal, and the way it can paralyze motivation and growth. The piece challenges viewers to confront their inner critics and embrace the philosophy of ASICS: "A sound body starts in a sound mind." You can watch at iamnotdiegorubio.com