ISAMAYA beauty

Commercial CGI campaign created for ISAMAYA Beauty. I led the project as Creative & Art Director, developing the visual concept, mood, and storytelling. The idea was to highlight the beauty of imperfection through a metallic cream tube, transforming from flawless to pressed and worn. This tactile journey reveals scratches, dents, and textures, turning use into elegance. Minimalist light design, realistic materials, and cinematic sound completed the visual experience.