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Branding

About Matcha Identity

Introducing About Matcha — a new concept space in Warsaw, dedicated to authentic Japanese matcha and specialty coffee. The name takes us back to the roots — not just of the drink, but of its cultural essence. That’s why, while designing the identity, we looked to the traditional Japanese tea house — Chashitsu (茶室) — as our core inspiration. A place of stillness, ceremony, and deep attention to detail.