A comprehensive re-branding initiative for Jamie’s Jewels, a distinguished local VT jewelry business seeking to redefine its brand identity with a new aesthetic called “Luxurious Mess.” This innovative concept aims to blend luxury with an artistic sense of imperfection, appealing to a refined audience that values both opulence and unique, unconventional beauty. Starting with the rebranding of the Logo and wordmark.

Credits

Art Director:

Declan O'Brien

Graphic Designer:

Declan O'Brien

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