Campaign
Jansport X March Madness
For the Jansport March Madness 2024 campaign, I served as a Creative Strategist and Content Producer, leading the development of culturally resonant content that connected Jansport with Gen Z audiences during one of the biggest sports moments of the year. I crafted social first strategies, collaborated with creators, and produced engaging multimedia assets that highlighted self-expression, school spirit, and individuality.
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:format(webp)/avatars/3D36B3AA-150B-4079-A289-954EE6AD2C86.jpg "DR Avatar")
Campaign
Jansport X March Madness
For the Jansport March Madness 2024 campaign, I served as a Creative Strategist and Content Producer, leading the development of culturally resonant content that connected Jansport with Gen Z audiences during one of the biggest sports moments of the year. I crafted social first strategies, collaborated with creators, and produced engaging multimedia assets that highlighted self-expression, school spirit, and individuality.