An ad campaign for 'rei by Rei’s' 2024 spring/summer release: The Mini Clutch Contrasting lo-fi security footage with dramatized photography; capturing a key aspect in the videos. The goal was to embody 'rei by Rei’s' mantra: "Return to spirit", the intersection of ethereal aesthetics and profound narratives.

Credits

Creative Producer:

Damon Johnson

Photographer:

Damon Johnson

Videographer:

Damon Johnson

3D Artist:

Bara Cashmere

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