“REI SURVEILLANCE” SS24 | Campaign
Credits
“REI SURVEILLANCE” SS24 | Campaign
Campaign · 4 Credits
An ad campaign for 'rei by Rei’s' 2024 spring/summer release: The Mini Clutch Contrasting lo-fi security footage with dramatized photography; capturing a key aspect in the videos. The goal was to embody 'rei by Rei’s' mantra: "Return to spirit", the intersection of ethereal aesthetics and profound narratives.