Starbucks | The PSL Train Takeover 2025

Starbucks turned New York’s L train into a moving PSL billboard with a four-car takeover spanning exterior wraps and interior media. The creative used the subway’s L icon as a local twist on “PSL,” making the campaign feel native to the commute. I helped sell in the activation as an incremental investment and supported execution through launch. Agency: Anomaly Role: Account Executive, Integrated Marketing Scope: Activation Sell-In, Campaign Management, OOH Production