Starbucks | Holiday Brand Campaign 2025

Starbucks’ 2025 Drawn Together holiday campaign used hand-drawn animation by Geoff McFetridge and The Proclaimers’ “I’m Gonna Be (500 Miles)” to celebrate connection across film, OOH, and digital. The holiday launch became Starbucks’ biggest North American sales day, with traffic up 37.8%. Agency: Anomaly Role: Account Executive, Integrated Marketing Scope: Campaign Management, Creative Development, Integrated Production