Starbucks | Protein Launch with Cody Rigsby 2025

Starbucks’ 2025 “Protein Never Tasted So Good” campaign introduced Protein Lattes and Protein Cold Foam through a national :15 spot set to Ciara’s “Level Up,” plus social, email, and in-store media featuring Cody Rigsby. Early results showed lower-frequency Rewards members visiting more often. Agency: Anomaly Role: Account Executive Scope: Campaign Management, Creative Development, Talent Integration, Production