Starbucks | The Real Pumpkin Spice Latte Campaign 2025

Starbucks’ first national campaign dedicated to the Pumpkin Spice Latte celebrated the craft, ingredients, and cultural ritual behind the iconic fall drink. The integrated launch spanned film, social, and OOH and contributed to a record-breaking sales week and Starbucks’ strongest Tuesday sales day ever. Agency: Anomaly Role: Account Executive Scope: Campaign Management, Creative Development, Production