NUTRO | Farmers Market for Dogs 2024

NUTRO’s 2024 Farmers Market for Dogs turned its Greater Ground mission into a first-of-its-kind, dog-first experience at The Grove. Hosted with Ian Somerhalder, the activation used sensory stations, sampling, and educational programming to raise awareness of healthy soil and pet food ingredients, generating 106M impressions. Agency: Edelman Role: Assistant Account Executive, Integrated Brand Scope: Experiential Production, Media Strategy, Influencer Outreach