Having the opportunity to direct and photograph a brand’s first campaign is a privilege and a creative experience I love. In just a one day shoot we were able to create two :30 spots and a full stills campaign for @trykaffa here in NYC. Running all over the Upper East Side is one of my favorite past times shooting here in New York, especially on those summer mornings. “Power Your Purpose” is a phrase that I loved having the opportunity to capture visually on this one.