Project image
Project image
Project image
Project image
Project image
Project image
Project image
Project image
Project image
Project image

Packaging Design

MiZU

A concept Japanese Gin brand, intended to be a small-batch, artisanal brand of Gin brewed in Kyoto, using locally sourced ingredients and ethical practices. The restraint of using only a select few Japanese-specific botanical infusions is communicated through the branding I developed, comparing the level of purity of this gin, to the quality of the purest water. This is emulated through the brand elements and refined color system as well as the intentionally reversed placement of the label.