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Packaging Design
Crest Rebrand
A sensory packaging experience for Crest dental products that improves the ease and functionality of everyday use, while therapeutically reconnecting the user to the enjoyment of self-care, bringing peace and satisfaction to the monotonous tasks of oral care. Inspired by satisfaction, whether it be through the appreciation of tactile experiences and invigorating textures, or the enjoyment found in things that cleverly maximize efficiency of use and the tidiness of organization.
:format(webp)/avatars/d1efc412-0b3e-4d7f-9c42-fb98dc9582bb.jpeg "CF Avatar")
:no_upscale():format(webp)/creative-work-portfolio-project-files/236463/676fa10465874329b65cbf22fdf6359e.mp4)
:no_upscale():format(webp)/creative-work-portfolio-project-files/235070/9712637c2bcf410088ecd821280c46b9.mp4)
:no_upscale():format(webp)/creative-work-portfolio-project-files/236437/bc62dfd9c2aa4874861588b1f5600473.mp4)
:format(webp)/avatars/d1efc412-0b3e-4d7f-9c42-fb98dc9582bb.jpeg "CF Avatar")
Packaging Design
Crest Rebrand
A sensory packaging experience for Crest dental products that improves the ease and functionality of everyday use, while therapeutically reconnecting the user to the enjoyment of self-care, bringing peace and satisfaction to the monotonous tasks of oral care. Inspired by satisfaction, whether it be through the appreciation of tactile experiences and invigorating textures, or the enjoyment found in things that cleverly maximize efficiency of use and the tidiness of organization.