This identity system repositions Crep as more than just a shoe care product for the sneakerheads. It highlights the natural ingredients and clean formulas used in their products and promotes more sustainable practices and packaging. More importantly, it educates the market about how much more the product can be used for/on and repositions the cleaning and protection products as far more versatile and high-quality.

Credits

Creative Director:

Cole Ferris

Motion Designer:

Cole Ferris

Designer:

Cole Ferris

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