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Campaign

ByGeorge Holiday 26

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ByGeorge

A winter escape, distilled. Red surrounds everything—warm, saturated, and immersive—while ski-inspired styling introduces texture, layering, and movement. The contrast between warmth and cold, polish and play, creates a tension that feels both nostalgic and new. It’s less about location and more about mood—holiday, reimagined through a sharper, more elevated lens.