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Apparel Design

Madhappy X SPAM

Unexpected but just weird enough to make sense, the madhappy x SPAM line is a celebration of kitsch, comfort, and American classics. Like past collabs with Juicy and the Dodgers, I reimagined a recognizable look through a madhappy lens - making something iconic and ironic. Rooted in an elevated basics mindset, this crossover turns a staple of American culture into something undeniably cool.