Smoke DZA “HOMEGROWN” Album Release

Design + direction for Smoke Dza’s “Homegrown”, including collaborative community fridges located in Harlem with artist Hidji World, collaborative Mikey Likes It Ice Cream NYC event with branded ice cream bars, NYC OOH campaign, interactive fridge webshop, vinyl, and full merchandise capsule. Creative Direction: Busy Rivera Art Direction: Dominique Falcone, Tia Chinai, Christian Pate, Glyn Brown Product Design : Christian Pate Web design: Christian Pate, Second City Prints Photography: Cones