Puro Pastries

Conceptualized and directed an editorial campaign for PURO Patisserie, a Vienna-based pastry brand inspired by Filipino heritage and flavours. Developed the creative concept, visual direction and moodboards, translating the brand’s cultural identity into a contemporary editorial narrative. Led the complete production process, including creative direction, photography, lighting and styling oversight, followed by end-to-end post-production and retouching to create a cohesive series of final images