Commercial
Most car commercials are very masculine. The ones aimed towards women are often about shuttling kids to soccer practice. We decided that we wanted to showcase a sexy sports car with a more feminine perspective. Juxtaposing the BMW with a figure skater highlights the car’s elegance, power and dynamic performance.
+2 Private Creatives
Commercial
Most car commercials are very masculine. The ones aimed towards women are often about shuttling kids to soccer practice. We decided that we wanted to showcase a sexy sports car with a more feminine perspective. Juxtaposing the BMW with a figure skater highlights the car’s elegance, power and dynamic performance.
+2 Private Creatives