:format(webp)/creative-work-portfolio-project-files/303219/80e2cfe91bc04aed8d5b9be9b78cfd99.jpg)
Campaign
Rapha AW25
The goal was to build a brand identity that connects with environmentally conscious consumers and positions the business as a sustainability leader, increasing awareness and engagement. We centered Green Wave’s values — sustainability, innovation, and authenticity — and developed a distinctive visual strategy that clearly sets the brand apart.
:format(webp)/avatars/e23ab4f0-d38d-407e-ad52-698e2b2c0c6e.jpeg "CH Avatar")
:format(webp)/creative-work-portfolio-project-files/177685/2071ceb905dc4ea0a7bd835505b22dc6.jpeg)
![Backcountry Access - [EDGE]ucation](https://d34dlyar50uy21.cloudfront.net/V7ff7wxvt8zwwzNUpE86J03shpc=/645x0/filters:still(0.0):no_upscale():format(webp)/creative-work-portfolio-project-files/177673/5a7f09ead8d041b19b4694eca93a2d4e.mov)
:no_upscale():format(webp)/creative-work-portfolio-project-files/308090/af964fb86e1f48ffb85914c989279d24.mp4)
:format(webp)/avatars/e23ab4f0-d38d-407e-ad52-698e2b2c0c6e.jpeg "CH Avatar")
Campaign
Rapha AW25
The goal was to build a brand identity that connects with environmentally conscious consumers and positions the business as a sustainability leader, increasing awareness and engagement. We centered Green Wave’s values — sustainability, innovation, and authenticity — and developed a distinctive visual strategy that clearly sets the brand apart.