Salomon Gravel 2025 Campaign

For Salomon’s 25 Gravel campaign, we moved beyond performance imagery to show gravel running as a shared, expressive experience rooted in community and freedom. We blended city and trail, focusing on real moments, diverse casting, and a softer, tactile aesthetic. It feels less about rules or competition and more about carving your own path, celebrating style, self-expression, and the collective energy of running together.