Wake It Up

"Wake It Up!" is a 60-second commercial spot that establishes Heinz Jalapeño Ketchup as the go-to breakfast condiment by showing a series of scenarios in which the ketchup “wakes up” their morning routine. We tailored a unique visual style to captivate a Gen Z audience through dynamic shot design, editing techniques, and production design, whilst building a universal narrative that speaks to a range of demographics.