Fashion Film

Futhark

Futhark explores the cyclical relationship between man and nature through a deep study of five traditional Swedish communities: the Farmer, the Sami Reindeer, the Herder, the Fisherman, the Industrial Worker, and the Miner. The fashion collection is inspired by Augustsson's own upbringing in Sweden as she delves into the rich history of Sweden, using workwear-inspired garments to reflect the communities that formed the country's cultural identity.