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Commercial
ADIDAS: Your Future is Not Mine
This campaign weaponized optimism against dystopian fatigue. To launch the NMD sneaker, we crafted a future that felt personal—not pessimistic. The anthem "Your Future is Not Mine" (later expanded by The Weeknd’s producer) became the heartbeat.
Credits
:format(webp)/avatars/4893c609-731a-48c8-96a5-d5118c294591.jpeg "CG Avatar")
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:format(webp)/creative-work-portfolio-project-files/222172/f88c529f32994cf7b5e7f89e05dbbd92.png)
:format(webp)/avatars/4893c609-731a-48c8-96a5-d5118c294591.jpeg "CG Avatar")
Commercial
ADIDAS: Your Future is Not Mine
This campaign weaponized optimism against dystopian fatigue. To launch the NMD sneaker, we crafted a future that felt personal—not pessimistic. The anthem "Your Future is Not Mine" (later expanded by The Weeknd’s producer) became the heartbeat.
Credits