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Branded Content
Adidas Running | HYPEBEAST Run Club
Inspired by the road racing aesthetic of the Adizero Adios Pro Evo 1, the upcoming release of the adizero EVO SL takes the title as Adidas’ lightest trainer in its running shoe category. We enlisted members of HYPEBEAST’s very own run club to take the new trainers out for a spin and as talent for an editorial lookbook shoot. The shoot occurred in all 5 boroughs of New York City where the members hailed from, giving each its own unique visual identity through the locations and styling.
:format(webp)/avatars/BD4A3F7B-DE55-4247-B997-61A013E097ED.jpg "CY Avatar")
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:format(webp)/avatars/BD4A3F7B-DE55-4247-B997-61A013E097ED.jpg "CY Avatar")
Branded Content
Adidas Running | HYPEBEAST Run Club
Inspired by the road racing aesthetic of the Adizero Adios Pro Evo 1, the upcoming release of the adizero EVO SL takes the title as Adidas’ lightest trainer in its running shoe category. We enlisted members of HYPEBEAST’s very own run club to take the new trainers out for a spin and as talent for an editorial lookbook shoot. The shoot occurred in all 5 boroughs of New York City where the members hailed from, giving each its own unique visual identity through the locations and styling.