Brand Guide for L.O.S.T. / Lightship

Lightship Owners Society of Travel is Lightship’s exclusive community for owners, celebrating the spirit of electric exploration and connection. L.O.S.T. exists to foster community, deepen the ownership experience, and create a lasting sense of belonging. The visual system draws from the utility of a field manual and the nostalgia of the road, using worn, traveled photography and retro nods in illustrative assets.