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Campaign
Champs Adidas Superstan | Mixer
Following the success of our "Superstan" launch at Foot Locker, Adidas sought to replicate that energy for a national 360-campaign with Champs Sports. The goal was to evolve the "Perfect Duo" narrative into a colloquial, youth-centric story that resonated with students navigating the transition from middle school to high school. I led the creative development from concept to completion, ensuring the "Superstan" remix remained the focal point of the back-to-school conversation.
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:format(webp)/avatars/ff7d0c57-69b6-491d-8859-8e4aa7894043.jpeg "CC Avatar")
Campaign
Champs Adidas Superstan | Mixer
Following the success of our "Superstan" launch at Foot Locker, Adidas sought to replicate that energy for a national 360-campaign with Champs Sports. The goal was to evolve the "Perfect Duo" narrative into a colloquial, youth-centric story that resonated with students navigating the transition from middle school to high school. I led the creative development from concept to completion, ensuring the "Superstan" remix remained the focal point of the back-to-school conversation.