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Product Design
YZY App
:format(webp)/avatars/Screenshot_2024-06-26_at_1.10.44_PM.png "YY Avatar")
In early 2024, I joined a team to design the YZY app, a digital HQ for Kanye West’s brand. We designed a platform that gave Kanye his power back. Over four weeks, we took the YZYVSN app from concept to completion. I led the design of the homepage, media player, and shop, ensuring every screen captured the Yeezy identity. The platform allowed users to stream or buy music, receive direct updates, and purchase $20 YZY clothing—cutting out traditional gatekeepers entirely.
:format(webp)/avatars/3191E581-F9C7-4845-8811-0B0D882C6B78.jpg "CT Avatar")
:format(webp)/avatars/3191E581-F9C7-4845-8811-0B0D882C6B78.jpg "CT Avatar")
Product Design
YZY App
In early 2024, I joined a team to design the YZY app, a digital HQ for Kanye West’s brand. We designed a platform that gave Kanye his power back. Over four weeks, we took the YZYVSN app from concept to completion. I led the design of the homepage, media player, and shop, ensuring every screen captured the Yeezy identity. The platform allowed users to stream or buy music, receive direct updates, and purchase $20 YZY clothing—cutting out traditional gatekeepers entirely.