Nike x Megan Thee Stallion

The long-awaited collaboration between Megan Thee Stallion and Nike introduced her signature collection, Hot Girl Systems, alongside Thee Hottie State of Mind, a holistic wellness campaign rooted in Megan’s voice and approach to movement. Working with Thesis and the Nike client team, I developed editorial and ad copy that authentically captured the tone, attitude and energy of the Hot Girl Coach herself. As a Black woman and longtime Hottie, this one came naturally.