YSL Beauty | Loveshine Pop Up

To launch YSL Beauty’s Loveshine Lipstick, we hosted a dynamic one-day pop-up in New York’s Meatpacking District. The event featured personalized makeup consultations, product sampling, and a fun claw machine game where attendees could win full-size YSL products. A DJ kept the energy high while guests snapped photos with the iconic disco heart installation. This vibrant experience engaged beauty lovers, drove brand awareness, and celebrated the launch in true YSL style.