JUICEWRLD DAY 2023

Creative Directed Juice WRLD Day from 2022–2024, overseeing every visual and experiential element of the annual celebration. Managed full creative direction — from posters, ads, and marketing campaigns to merch design and artist rollouts. In 2023, led a special collaboration with Takashi Murakami, merging fine art and music culture into a unified visual identity. The result was a multi-year evolution of the Juice WRLD legacy through immersive design, storytelling, and fan experience.