Cycle for the Cause - Brand Identity

Cycle for the Cause is a 3 day bike ride and fundraising event with hundreds of participants annually raising funds in the fight to end HIV/AIDS. The brand design is influenced by LGBTQ activism of the 1980s and 90s, calling upon queer history to influence a new generation to join the fight. + Art Direction & Design of branded assets for digital platforms, print signage, social media campaigns, experiential marketing, product & textiles/apparel, etc. 📍cycleforthecause.org